Building Your Website Testimonials or Reviews Page
The Ultimate Trust-Builder
Enthusiastic endorsements from your customers are the most powerful way for you to raise consumer confidence, and consumer confidence is the #1 reason someone will give you their business.
If you place consumer confidence in your stock-pot and cook it down, it will result in TRUST.
Only naive or dishonest people will rush in to conduct business with someone that they do not know. People cannot really trust you if they do not know you, so how do you build a bridge to them?
Testimonials are Great Bridge Builders
People may be genuinely interested in trying your products or services. Your website looks great. It appears that you have the proper credentials, but how do they know they can trust you?
That's why you need to use testimonials. Their peers have used your products and/or services and recommend you.
Testimonials are Indirect Referrals
Referrals are the absolute best marketing you can get, because they enable you to sell to a new client based upon a trust relationship with an existing client.
The traditional referral is made in person, over the phone, email or some social media outlet between friends, acquaintances or members of professional affiliations.
A testimonial is indirect. It is best to always use a full name and link to their websites if they own businesses, so those referrals are then validated.
Review Sites are Simply Archives of Testimonials
There are many popular review sites that list consumer experiences and they will have a great impact upon your business when you are found there. They also provide a place where you can collect and publish reviews on your own web pages.
Be sure to acquaint yourself with all of the reviews sites that are connected to your industry. If you have reviews, be sure to respond, whether they are positive or negative.
An honest critic is a friend. The Proverb says, "The wounds of a friend are faithful, but the kisses of an enemy are filled with deceit." (Proverbs 27:6). Honest critics are your friends. Respond to this kind of just criticism graciously and those reviews that show negatively can be turned into a positive quickly.
How To Get Testimonials
Do a great job and you will deserve testimonials, but you may need to ask for them. Go "over the top" and give more than they expect. Follow up with them after the sale and ask if all went well.
When they thank you (especially if they are enthusiastic), ask them if they would mind providing a testimonial that you could publish on your website.
Get in touch with long-time clients and ask them to provide a testimonial / recommendation for you. Ask for permission to use their full name, city and link to their website if they have one.
You Can't Have Too Many Testimonials
You can never publish too many. Just keep adding the most recent ones to the top of your page.