Building Your Website Partners Page
Partners Pages and Links Pages
A Partner's Page is NOT the same as a links page or resource page.
There are other businesses that are complimentary to your own - not competitive to you. Seek these out and forge "partnerships" or referral strategies with them.
List them on your partners page. Use their logos and photos if they want, with a brief message about them or from them and then link out to their websites.
In doing this, you are going to receive a reciprocal link from their partners page that matches the format that you provide for them.
In other words, if you are providing a photo, logo, recommendation from you and introduction from them with a link back to their website, then they should be reciprocating back to you with a like listing.